What's the Difference Between Sales and Marketing By Vincent James Giovinazzo
Vincent James Giovinazzo is a best salesman and consultant in finance industry. He has long term experience in this field. He explains the difference between Sales and Marketing. To understand the differences as we look at a strategic marketing plan, sales and marketing each have a different focus. As we work with midsize companies we sometimes hear the terms sales and marketing used as if they were interchangeable. Sales and marketing do work together hand in hand, but they are definitely not the same thing. They require different functions and different skills. Business owners typically have a clear grasp of what operations do; they build products and services. They also have a good grasp of what accounting does; they track and manage the company's finances. They know that the sales department sells the products and services the company has to offer its target market. However, they're a little unclear of how marketing is different from sales. The analogies we like t...